My primary focus is brand development and strategy through immersive research. Organizing, producing events, and actively participating within communities reveal authentic insights. I truly believe you cannot provide meaningful consultation unless you have boots on the ground.

Current Projects:

Asian American Town, is currently a community-based project that connects local Asian American changemakers in the Portland, Oregon metro area (Instagram link) with the ultimate goal of creating cross-functional spaces all over the country. Through activations and collaborations, we are exploring the space-related needs of different communities. After a soft-debut at the end of July, the project officially launched its first project on September 24th, 2022.

  • Kintsugi: Gathering for Asian American Wellness Practitioners (May 21st, 2023)

  • Spill the Tea: Peer Networking for Asian Americans (April 30th, 2023)

  • Mirrors & Windows: Asian Adoptee Storytellers (March 25th, 2023)

  • Gabby Smashes: Portland Premiere Screening (March 23rd, 2023)

  • Community Capture: Get Filmed & Photographed by Professionals (January 29th, 2023)

  • Artist Showcase: Featuring Asian American Musicians (November 3rd, 2022)

  • Asian American Mixer: Networking & Kitchen Takeover (October 16th, 2022)

  • The Marketplace: Feating Asian American Vendors (September 24th, 2022)

There are more tentative events on the horizon throughout the rest of the year. They include an outdoor event, pitch competition, night market, talent show, and awards show.

 
 

Civic Engagement, I partnered with Collective Oregon Eateries (an indoor/outdoor food cart pod, food hall, and flex event space) on a Community Survey and Visioning Workshop related to the jurisdictional transfer of 82nd Avenue from the State to the City. Learn more here. We are currently in the process of organizing the results of the survey and workshop to present to the public.

Brand Content Strategy, I am currently under contract at a Portland, Oregon-based nonprofit.

Past Projects:

Shakti PDX (2017/2018)

A neurology-based movement practice. Please click the following links to view the brand identity guidelines for this project (here) and the accompanying branding report (here).

Mellow Out Mama (2018)

A women-owned and led CBD product-focused company. Please click on the following link to view the brand identity guidelines for this project (here).

TOKN CBD (2018/2019)

A CBD product-focused company. Please click on the following link to view the brand identity guidelines for this project (here).

Dinner in the Garden (2017)

Produced an elevated cannabis industry dinner, featuring celebrity chef Leather Storrs, and guests from every sector of the industry. (Immersive research through organizing and producing)

Click on the image or (here) for more…

Mortals (2017)

Produced an elevated cannabis industry dinner, featuring celebrity chef Leather Storrs, and guests from every sector of the industry. (Immersive research through organizing and producing)

Click on the image or (here) for more…

Rose City Wellness Week (2018)

Founded and co-produced an annual wellness-program series focused on the eight dimensions of wellness. In the first year, most programs were independently led. (Immersive research through organizing and producing)

Click on the image or (here) for more…

Rose City Wellness Week (2019)

Co-founded and co-produced the next phase of an annual wellness-program series focused on the eight dimensions of wellness. In the second year, most of the programs were curated. (Immersive research through organizing and producing)

Click on the image or (here) for more…

 Former Clients:

2022 APANO - Brand Content Strategy Consultation

2021 Sales Enablement Society - Website Development Project

2021 NPI Program (Prosper Portland) - Brand Content Strategy Consultation

2020 Armor Bearer Protective Services - Brand Content Strategy Consultation

2019 Dejuvante (DJV) - Brand Development & Identity

2019 TOKN CBD - Brand Development & Identity

2019 Mellow Out Mama CBD - Brand Identity

2018 Shakti PDX - Brand Development & Identity

2017 Zilla Sake - Brand Development & Positioning

Volunteer:

Hey Doc Clinic (Advisory Board Member) - Current

Yeondae (Founding Member) - Current

Jade District (Steering Committee Member) - Former

Oregon Entrepreneurs Network (Marketing Committee Member) - Former

Public Speaking:

OSU Graphic Design Graduation (Panel Speaker)

Free School Workshop (Branding Fundamentals)

Adoptee Summer Series (Panel Speaker)

RX Fest Portland Music Industry (Panel Speaker)