BRANDS VERSUS BRANDING
A brand is the reference point for what is being sold. Successful brands are self-aware and proactive. Iconic brands create purpose and influence beyond reason.
Branding is how we communicate and give cues to those that need to connect with our brand. Branding is the foundation that every subsequent action is built upon.
Success defined as the ability to accomplish any aim or goal you desire to achieve.
In this context Communication is King.
BRANDING (EXAMPLE) + Website Setup (Shopify)
TOKN is a unique project. They already had a clear grasp of what their products were. This left more time for market research to clearly define who they needed this brand to resonate with. It also came with a clear deadline to hit before the market became saturated with competitors. (Photo Credit: Holly Hurst Photography)
REBRANDING (EXAMPLE) + WEBSITE SETUP (WORDPRESS)
ZILLA SAKE (LINK)
This local staple changed hands from the original owner to two employees (sushi chefs). With new ownership came new opportunities. After spending an intensive amount of time auditing their online presence, interviewing customers, and talking with employees a new direction was strategized. Having two sushi chefs as owners allowed us to present the restaurant in a new light, as experts in their craft and touting the strong relationships built over a decade. Despite a run of over ten years the restaurant had only earned a handful of media impressions. After the restaurant was re-positioned the restaurant was picked up for several articles featuring the owners’ expertise in sushi and sake.
BRANDED EXPERIENCE (EXAMPLE) + WEBSITE SETUP (SQUARESPACE)
ROSE CITY WELLNESS WEEK (LINK)
This is a platform that focuses on amplifying the work of Social Change Makers. It culminates in a weeklong series of programs. Each program is built around one of the eight dimensions of wellness. This project included everything from ideation, branding, partnership outreach and coordination, promotion, and execution.
ABOUT TOM SOLLITT
CREATE X CULTIVATE
Tom Sollitt has intimate experience with the power of branding. As an international adoptee he started his life as a product to be branded, marketed, sold, and shipped.
This appreciation for the power of branding has driven him to pursue projects that are meaningful. Each new brand brings another opportunity to change the world for the better.
His goal is to build the next big brands together in partnership. If there is something we don’t like, then let’s make something better to take its place.
PARTNERSHIPS & SPONSORSHIPS
For brands to reach the next level it requires strategic planning. This includes the right associations such as partnerships, sponsors, and supporters. I coordinated the ever growing list of partners and sponsors shown below for only a handful of experiences and programs I have been involved with.
It starts with identifying the purpose of the idea, concept, product, personality, organization, event, or project.
Branding is a form of communication. It is important to understand who you are trying to connect with.
Create content that resonates. Whether deemed trivial or deep all deliverables should be created with consideration.