TOKN is a unique project. They already had a clear grasp of what their products were. This left more time for market research to clearly define who they needed this brand to resonate with. It also came with a clear deadline to hit before the market became saturated with competitors. (Photo Credit: Holly Hurst Photography) Website LINK
BRANDED EVENT (EXAMPLE)
ROSE CITY WELLNESS WEEK
This is a platform that focuses on amplifying the work of Social Change Makers. It culminates in a weeklong series of programs. Each program is built around one of the eight dimensions of wellness. This project included everything from ideation, branding, partnership outreach and coordination, promotion, and execution. Website LINK
BRAND DEVELOPMENT (EXAMPLE)
SOUVA Korea was a blend of developing an entirely new direction based on previous restaurant experience. My involvement focused heavily on market research and the consumer. Through combining data collected online and real time observation we were able to position the restaurant and craft a message that resonated with our customer base.
$6,300 - Baseline
This includes an initial discovery workshop. At its conclusion there is an option to cancel or continue moving forward.
The process is deeply rooted in research on the product/service and market. Basic deliverables include reports (2), logo assets, brand guide, and a few usage examples.
Customized packages depend on defined KPIs and which assets are required for us to reach our target goals.
$300 - Baseline (1 or 2 individuals)
This is a two hour workshop that breaks down the different elements of Branding, Marketing and Sales. As well as how they are integrated and apply to your situation.
$1,000 - Group Rate
The same workshop tailored for groups of 5 or more. It includes more time for question and answer.
$150/hour - Baseline
$150/hour - 1-9 hours
$100/hour - 10(+) hours
Does not include incidentals such as travel (gas), flights, lodging, food and drink, and other purchase expenses incurred outside of direct consultation.
$1,500/monthly - Retainer
For extended consultation regarding the application of brand strategy, and executing marketing and sales.
PARTNERSHIPS / SPONSORSHIPS / CLIENT FEATURES
For brands to reach the next level it requires strategic planning. This includes the right associations such as partnerships, sponsors, and supporters. The meeting point in the form of a wide range of events has been a great way to not only learn about new industries but also test the strength of different brands.
I continue to coordinate an ever growing list of sponsors and supports that include organizations as infamous as the Trail Blazers, Lunchbox Alchemy, OSU Alumni Association, KBOO Radio, to Non-profits such as Do Good Multnomah and the Brian Grant Foundation. Client’s have been featured in national publications, international documentaries, and grace the shelves of stores on a national level.
ABOUT TOM SOLLITT
Tom Sollitt has intimate experience with the power of branding. As an international adoptee he started his life as a product to be branded, marketed, sold, and shipped.
This appreciation for the power of branding has driven him to pursue projects that are meaningful. Each new brand brings another opportunity to change the world for the better.
His goal is to build the next big brands together in partnership. If there is something we don’t like, then let’s make something better to take its place.